促銷敏感度降低高端化趨勢明顯隨著人們的消費理念逐漸從基礎消費上升到品質消費階段，越來越多的家庭和個人愿意為高端產品埋單。高端家電及消費電子年度大獎紅頂獎組委會發布的《高端家電產品消費者調查報告》(下稱《調查》)顯示，此外，《調查》顯示，高收入直接決定了消費者購買力水平的提升。京東家電數據顯示，傾向于購買高端家電產品的土豪、高級白領、小白領已經占到了網購消費人群的60%，而且50%以上的網購消費人群的購買依據并不是低價促銷。

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